We have seen
lots of changes in the digital marketing, e-Commerce, mobility, Cloud and of course the
key around the big data.
What is new
for Microsoft techies...? Additionally Sitecore and Dynamic lovers??
I am actually
key learner of Sitecore and Dynamic technology like Microsoft dynamic CRM, SharePoint,
NAV, AX, GP and SL.
It gives
pleasure when you find how these technology going interconnected internally and
leading the market trend. Yes, that’s very true.
Here are some
fact and research, how these will be leading in the upcoming market.
There are lot
of technology comes in the market but they are individual performers, but
Microsoft have its own Umbrella and very large ancient family... Now Microsoft
is combining all the ancient families and underneath family members... Adding
some very closed relative (Sitecore) and making the single bullet to fit all
the market trends.
Let’s give an
example about all the family member and how it will be interconnected and will
fit the market trends.
Before going
to example would like to give a short description about these families.
1) Microsoft
Dynamic CRM :-
Market
Focus: - Sales, Marketing, and Service
Market Leaders:- More features than just
salesforce automation
2) Microsoft
ERP:- Microsoft Dynamics AX,Microsoft Dynamics GP , Microsoft Dynamics NAV,
Microsoft Dynamics SL.
Market
Focus:- finance, manufacturing, supply chains, analytics and electronic
commerce, Reporting , Business analysis and automate projects,
Industry-specific customization, compliance etc.
Market Leaders :-It’s different from
traditional ERP it run finances, sales, and
operations together with the familiar Office apps with good reporting
tools to track ROI.
3) Microsoft SharePoint: -
Integrates intranet, content management, and document management.
4) Microsoft Azure:- Building,
deploying and managing applications and services through a global network of
Microsoft-managed data canters.
Now it’s time to talk about Sitecore:-
Sitecore: -
It has the capabilities to easily connect with Microsoft dynamic CRM and
SharePoint. It already brings e-commerce into Customer Experience.
The world of technology has changed
within short time period and it’s still changing according to the market
needs.necessitly and luxury...
If we talk about the e-Commerce there
are huge change in the trend but still the retailer and business struggling to find
out a single platform where they can manage all the stuffs through the single
key.
Sitecore has all these capabilities
like the customer engagements through CMS, DMS( campaigns, Marketing,
advertisements), Better customer management and service through Microsoft
dynamic CRM, Intranet document , HR and Admin policies management through
Microsoft SharePoint , and have capabilities to manage the finance and all the
stock, production life cycle and ROI calculation, e-Commerce module with
Microsoft, cloud deployment etc.
Sitecore Commerce Server – A single
platform for all these solutions.
This is a product for building
multichannel e-commerce applications and systems using Microsoft .NET
technology. Previously known as Microsoft Commerce Server, it is now developed,
sold, and supported by Sitecore; although Microsoft will provide support of
Microsoft Commerce Server 2009 through 2019.
The Sitecore
Experience Platform completely integrates web content management, marketing
automation, email marketing, social media, optimization, and analytics, it’s
very easy to understand the process and designed very user friendly. Sitecore
now has an amazing foundation to bring an integrated enterprise-grade
e-commerce solution into the platform, providing a comprehensive end-to-end
solution for customers that want to engage in e-commerce. Sitecore will also
continue to develop and support a stand-alone Commerce Server offering.
Sitecore
Commerce Server is a set of pre-packaged tools for building and deploying
e-commerce websites and e-commerce software applications using Microsoft.NET
technologies. It can be run on premises or, with the additional support for Microsoft Azure and Amazon Web service introduced in version 10.1.
·
Core Systems:
·
Catalog
·
Inventory
·
Order Capture
·
Discounts
·
Profiles
·
Integration Points:
·
Orders Web Service + BizTalk Adapter
·
Catalog and Inventory Web Service + BizTalk
Adapter
·
Profiles Web Service + BizTalk Adapter
·
Marketing Web Service
·
Desktop Business Tools:
·
Catalog Manager
·
Marketing Manager
·
Customer and Order Manager
·
Commerce Server Staging
·
Merchandising Manager (replacement of Catalog
Manager)
·
Sitecore Experience Platform Integration
Sitecore
Acquires Leading E-commerce Vendor commerceserver.net from SMITH (http://www.smith.co).
Basically
commerceserver.net was transmitted by Microsoft and Microsoft will provide the
support till 2019.
The
acquisition will be the new ERA in the market and will provide the good
experience to the customer as it’s a solid combination of CMS, DMS and commerce
module and this integration will track and watch all the life cycle of customer
as well as product and deliverable.
Hence, we can
say the next ERA will be very awesome and fruitful for the customer and service
sector.
