Sitecore EXM configuration options and steps.

Here is my experience with EXM configuration - I got a requirement to configure the EXM.

I initially did through the SMTP and it worked fine but later on, we came to know to update it to use Sitecore email cloud.

I faced a few issues and here are the details -

Integration options -

I followed this document  - https://kb.sitecore.net/articles/947205 to configure the cloud but found a few issues.

The first

I used the same configuration, 

When I changed the URL to EU - As mentioned below.

 Geo-location     URL  
 EU     https://sparkpost-eu.cloud.sitecore.net  
 US     https://sparkpost.cloud.sitecore.net  

I got below error.

Finally, I came to know that for the cloud it would need an additional license- Ref - https://doc.sitecore.com/users/exm/100/email-experience-manager/en/index-en.html

We had also discussed to Sitecore support team and they also confirmed that it's related to licensing.