Friday, August 25, 2017

Google Analytics for Beginners -Take away points - Important.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic

For the offline world it’s hard to major the conversation but in online we have a lot of option/funnel to major it.
Topics covered-
  1. Google Analytics data collection
  2. Analytics account set-up
  3. Data filters on views
  4. Google Analytics navigation
  5. Dashboards and shortcuts
  6. Audience reports
  7. Acquisition reports
  8. Behavior reports
  9. Custom campaign tracking
  10. Analytics Goals
  11. AdWords reports in Analytics
  12. User Journey. Goal Tracking, Custom tracking, Business strategy plan against the analytics etc.

Take away points-

1. How to setup Goal and campaign tracking.
            Three steps.
1.      Acquisition
2.      Behaviour
3.      Conversation

2. Performance view will help to compare side by side.
3. Comparison View – to view each entry is performing above and below
4. Pivot view – Different row and values for the comparison, the filter can be added to bounce rate.
5. It collects data from the various source, compiles it, creates a report for the conversation and right audience.
6. It tracks all data like GEO, language, browser OS, and traffic source etc.
7. Every time this analytics code will be executed/updated and maintain a session. Default session for
30 mins.
8. Each account can have multiple properties and each property can have multiple views. This should be well defined because we can’t change data once it processes in google analytics databases.
9. Filter can be applied at the view level.
10. To exclude internal data, external traffic can be added based on particular IP.
11. The view will not include past data.
12. Only setup 25 views per property
13.If you deleted a view the only administrator can restore this within 35 days.
14. Access can be setup at Account, Property and view level and it will inherit the base.
15. Analytics show only first 10 Records of data.
16. Analytics by default short report by users.
17. Data table view is default report view
18. Performance view will help to compare side by side
19.Comparison View – to view each entry is performing above and below
20. Pivot view – Different row and values for the comparison, the filter can be added to bounce rate for particular device etc.
21.Customize report by adding metrics group.
Filters or additional views.
It will create new report under the custom report.
Email can be sent and can be scheduled on a regular basis.


22. Export report options.

23. You can also define a Dashboard.

24. Pull down menu right top
25. Slower response greater processor - Option will capture maximum data.

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