Friday, October 17, 2014

Gartner Positions Sitecore a Leader in the Magic Quadrant for Web Content Management for Fifth Consecutive Year

SAN FRANCISCO, Oct. 13, 2014 /PRNewswire/ -- Sitecore, a leading provider of customer experience management solutions, today announced it has been positioned by Gartner, Inc. as a Leader in the 2014 "Magic Quadrant for Web Content Management" for the fifth consecutive year. The evaluation criteria for a vendor's ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, product strategy, business model, vertical/industry strategy, innovation and geographic strategy.
In May, Sitecore was also positioned by Gartner in the Visionaries Quadrant of the 2014 Magic Quadrant for Multichannel Campaign Management (MCCM) for the second consecutive year.
"The future is clear: It's all about enabling a more personalized experience," said Michael Seifert, CEO and co-founder of Sitecore.  "Built upon a robust foundation in web content management, the Sitecore Experience Platform delivers on the needs of marketers seeking to shape every customer experience in real time. We consider this positioning from Gartner a testament to the strength of our customers, product and partner network who challenge us every day to innovate in this space. With the upcoming launch of Sitecore 8, we will make it even easier for organizations to know every customer, and deliver the experiences that win customers for life."
"Web content management is no longer simply a tool for creating Web pages— it's now vital software for increasing the effectiveness of digital strategies," Gartner states. "Most of the revenue in this market comes from customers who expect much from WCM. They no longer view it as simply a way to create and publish content on the Web. They want it to help them build a digital business. They expect WCM software to enable a real-time connection between the business, people and "things" (smart objects that can sense and report on their environment and status). Customers want software that enables the business, people and things to communicate, transact and even negotiate with each other."
According to Gartner, "Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can demonstrate enterprise deployments, offer integration with other business applications and content repositories, and provide a vertical-process and horizontal-solution focus."
Available on premise or in the cloud, the Sitecore® Experience Platform™ was built from the ground up to provide a simple, completely connected web experience management and digital marketing solution that empowers organizations to shape every brand experience.
A complimentary copy of the Gartner, Inc. 2014 "Magic Quadrant for Web Content Management" report is available here: http://www.sitecore.net/GartnerMQ.  
About SitecoreSitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life.
For more information, visit: http://www.sitecore.net  
Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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